Our lives have been dramatically altered by the impact of social distancing and working from home. That definitely shifted requirements for categories such as workwear and going-out attire, also items suitable at being home – loungewear.
Moreover it is not hard to notice increasingly flexible working habits. Growing freelance workforce already had led to increased demand in a relaxed, more lounge-focused approach.
Even before social isolation, we believed and introduced this ‘Clothes for home and nearby‘ line. Our clientele value versatility, which we noticed long before we launched our first, custom kimono robe projects. This is how our classic first kimono appeared on the web shop, combined with outdoor shorts and pants, tops.
In our production we use a lot of natural fabrics, such as organic cotton, wool and silk to make things as comfortable and practical as possible. It goes back to how it makes you feel – how do the clothes feel on your body and guarantees longevity.
It should come as no surprise that comfort is definitely key, along with the versatility to allow women to style and wear the product in tune with their own style.
Loungewear and activewear have melded more than ever before, with track shorts, oversized sweaters, knittwear. Bralettes and cardigans are also beloved for their layering abilities, and just as easily styled with nearly every look you already own and love.
As long as you keep things varied and balance out the more relaxed garments with a little bit of structure, no one will ever even know that you’ve just rolled out of bed.
To finish with, we would like to mention, that this year was a great time of discovery and new ideas, so we cannot wait to share new ideas of upcoming year.
We are sure, that now some of you are already dreaming of sunny, breezy and ”comfy couture” days outside.
Discover more of our handmade lounge pieces – – SHOP.